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Donuts buys out .TRAVEL

Donuts buys out .TRAVEL

Donuts Inc. announced this week that it has acquired the .TRAVEL domain name extension from registry operator Tralliance Registry Management Company. This is Donuts’ first acquisition of a legacy pre-2012 gTLD (generic Top-Level Domain), and the first “community” gTLD to join its stable of strings, which now stands at 239.

.TRAVEL went live in 2005 as a part of ICANN’s (Internet Corporation for Assigned Names and Numbers) 2003 round of “sponsored” TLD applications. The .TRAVEL domain contained some notable websites such as: visitloscabos.travel, adventures.travel, hongkongdisneyland.travel, goldman.travel, AARP.travel, around 18,000 domains registered at the last count, with EnCirca, Name.com, 101domain, Key-Systems and CSC Corporate as its top five registrars.

The .TRAVEL domain becomes Donuts’ 239th TLD, and the centerpiece of an already-robust portfolio of travel domains that includes: .CITY, .CRUISES, .FLIGHTS, .GUIDE, .HOLIDAY, .IRISH, .REISEN, .TOURS, .TOWN, .VACATIONS, .VIAJES, .VOYAGE, .CAB, .LIMO, and .TAXI.

“We are delighted to add .TRAVEL as the ‘anchor tenant’ of our travel-related portfolio,” said Bruce Jaffe, Donuts president and chief executive officer. “The travel market is global, it’s enormous, and it’s ideal for our top-level domains. We are seeing businesses of all sizes all around the world building their digital identity around our domains, and .TRAVEL is the perfect complement.

“Today, nearly 40% of the industry is doing business digitally: travelers and the businesses serving them are discovering, planning, advertising and transacting online. According to eMarketer, the global digital travel market will exceed $200 billion by 2020.

“We believe that adding .TRAVEL to our portfolio will enable us to grow our entire category of domains, by offering compelling choices to travel-related businesses and organizations, and to the many millions of travelers and travel buffs located throughout the world. They’re transacting, they’re blogging, they’re on social platforms, they’re podcasting – they’re everywhere online. We look forward to working with our partners to introduce these high-quality, relevant names to an enormous, global audience.”

The price of the acquisition was not disclosed.

Read the full article: https://www.eturbonews.com/178118/donuts-buys-travel

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