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Finding synergy between sports, culture and tourism

Finding synergy between sports, culture and tourism

India plans to promote synergy between sports, culture, and tourism. Other thrust areas are Buddhist travel and promotion of travel to the Northeast region of the country.

Vinod Zutshi, Secretary of India’s Ministry of Tourism, said at a PATA-Ministry organized meeting on December 26 that tourist arrivals have been growing at the rate of 11 percent in 2016, up from 6 percent in 2015.


Domestic traffic has shot up from 1.43 billion in 2015 to 1.65 billion 2016. He said that the popular e-visa regime was being further developed, so that medical and MICE tourism also gets a boost.

A task force has been set up to promote adventure tourism in the country. Cruise tourism is another area in which more will be heard about in days to come.

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