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IMEX 2017 Frankfurt – a time, a place, a purpose

IMEX 2017 Frankfurt – a time, a place, a purpose
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“At IMEX our aim is to help the industry make valuable connections and build powerful working relationships. With 3,500 companies exhibiting from over 150 countries, and a packed schedule of education and social events, there are plenty of opportunities to make fresh connections and to do a lot of business over the next three days.”

Ray Bloom, Chairman of the IMEX Group, captured the essence of why the meetings industry has come together at IMEX in Frankfurt this week when he spoke at the show’s opening ceremony.

At the opening of the 15th IMEX in Frankfurt, Ray Bloom also observed that “IMEX always provides revealing insights into the industry’s prevailing mood – and that resilience and forward-looking attitude is clearly evident here this week, with growth from both new and existing exhibitors adding up to the largest ever IMEX.”

The new exhibitors boosting the opportunities for buyers to make new business connections include Moldova Tourism, Meet Puerto Rico, Bahrain, Saudi Arabia, Kyoto Convention Bureau, Jeju Province, and many new technology suppliers.

Helping to create the largest ever show, exhibitors who have chosen to take more space include Tourism New Zealand, Shanghai, Korea, London & Partners, Spain, Rocco Forte Hotels, Guatemala, Panama, Uruguay and NYC.

More education than ever before

Not only does this year’s IMEX in Frankfurt offer more opportunities to do business, it also has more education sessions than ever before, with over 250 to match every need.

This year’s major innovation was EduMonday, a full day of learning opportunities in both English and German providing insights into event design, future trends and hot new technologies. Experts from the new Zeus Eventtech Academy, the German Convention Bureau (GCB), Meetology®, Play with a Purpose and the Event Design Collective were among many contributors. With Exclusively Corporate, Association Day and the PCMA Business School also taking place yesterday, there were more people than ever before from all sides of the industry increasing their knowledge and skills at IMEX on EduMonday.

The PCMA Business School, hosted by Congress Center Messe Frankfurt, featured business coach and educator Tremaine du Preez leading a workshop on ‘How to Make Better Decisions’. At Exclusively Corporate, a large group of corporate event planners enjoyed a new programme streamed to meet their needs, while more than 300 association professionals from around the world took part in Association Day and networking at Association Evening before going to the exhibition.

The education continues throughout the show at the Inspiration Hub on the show floor, with experts exploring ten different tracks. CMP/CEU and ILEA credits can also be accrued at more than 70 per cent of sessions.

This year a ‘talking point’, Purposeful Meetings, is running throughout the show and the whole year. As part of the education programme, Janet Sperstad of Madison College, USA will be delivering a keynote on Wednesday and will reveal the initial findings of a major piece of events industry research.

There is also more time for buyers to meet exhibitors and attend networking or educational events now that the show closes later at 6pm on Tuesday and Wednesday.

Inspiring keynote speaker Greg Clark

The keynote speaker at the Opening Ceremony was Professor Greg Clark, CBE, a world renowned Global Advisor on Cities and Business who has been increasingly appreciating the value of the meetings industry as he advises over 100 cities around the world about planning for the future.

eTN is a media partner for IMEX.

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