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Importance of innovation and digitalization in growing tourism

Importance of innovation and digitalization in growing tourism

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Digital transformation has solemnly grasped the tourism industry, increasingly altering operations and customer relations in a sector that contributed 3.7% to Kenya’s GDP in 2017 and forecast to rise by 5.2% in 2018. The industry is experiencing a great deal of innovative disruption, with trends such as Virtual Reality (VR), Artificial Intelligence (AI), and mobile bookings and payments taking center stage. Expectations from tourists have been set high, and relevant stakeholders continue to adopt to the technological changes in a bid to provide pertinent solutions suitable for the new digital environment.

In a statement released by the World Tourism

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Read the full article: https://www.eturbonews.com/226045/importance-of-innovation-and-digitalization-in-growing-tourism

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