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Moxy Amsterdam Houthavens sails onto the scene with Land & Sea-inspired Coming Out party

Moxy Amsterdam Houthavens sails onto the scene with Land & Sea-inspired Coming Out party

TV personality Koen van Dijk, actress Holly Mae Brood and world-class Dutch DJ La Fuente were among the faces joining Moxy Hotels, Marriott International’s experiential hotel brand, on Thursday when they hosted an irreverently nautical Coming Out Party to celebrate the brand’s entrance to The Netherlands. Inspired by the city’s waterways and the hotel’s dockside location in the regenerated Houthavens area, a former lumber yard and still a working dock, the Moxy Crew lowered the gangplank and hosted around 400 guests who walked the plank and ‘Played On’ #atthemoxy.

The party for Moxy Amsterdam Houthavens brought out the playful character of both Amsterdam and the Moxy brand through a series of Land & Sea-inspired experiences including ‘playrooms’ where guests were encouraged to leave their inhibitions at the door and indulge their rebellious side.

Land truly met sea in the entranceway where guests were invited to hop aboard a boat filled to the brim with Amsterdam’s famous florals. In the ‘Wet and Wild’ adult-only pool party, the area was transformed into a secret satellite bar with Moxy lifeguards serving guests in the pool. Meanwhile, the ‘Into the Woods’ playroom lured guests into a lumberjack-inspired lair through a tunnel of branches and vines revealing a ‘tableau vivant’ immersive performance.

“Through bold programming and fun local partners that speak to the dynamism of the location, Moxy created an unforgettable party that spoke perfectly to modern travelers and the local creative community,” said John Licence, VP Premium and Select Brands, Europe at Marriott International. “Amsterdam is renowned for its irreverent and playful spirit, making it an ideal destination for Moxy Hotels to make a splash.”

DJ Wantigga got the party started with his electronic hip-hop tracks whilst headliner DJ La Fuente kept guests and local VIPs dancing into the early hours. Local distiller Bols served guests cocktails with cheeky Amsterdam twists including the Red Light Negroni, a nod to the city’s risqué side, which was served in an actual light bulb.

Also unveiled at the party was the latest edition of #BlankCanvas, Moxy’s global brand programme that calls on international emerging artists to submit works for the opportunity to debut their art at new Moxy hotels. Artist Kristel Steenbergen was on hand to present her winning mural – The Amsterdam Jungle. Kristel brings the bustling capital to life by illustrating the fashionable and modern culture of Amsterdam juxtaposed as a jungle. The design moves left to right, from day to night, to tell the story of a day in the life of the many personalities residing in Amsterdam, portrayed by different animals. For those looking for a lasting reminder of the #BlankCanvas mural and their Moxy experience, local tattoo parlour Ink District was on hand to ink guests with designs taken directly from Kristel’s artwork.

“Amsterdam is a city that pushes boundaries—it’s a city after our own heart as Moxy throws the traditional hotel rulebook out the window,” said Vicki Poulos, Global Brand Leader, Moxy Hotels. “Our Coming Out party is our way of signaling to travelers and local Amsterdammers that when you come to Moxy, your experience will be a true flavour of the spirit and edginess of the city you are in.”

Read the full article: https://www.eturbonews.com/183531/moxy-amsterdam-houthavens-sails-onto-the-scene-with-land-sea-inspired-coming-out-party

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