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Relaxed Sanrio character brightens new plane from nose to tail

Relaxed Sanrio character brightens new plane from nose to tail

Born in 2013, gudetama is an egg with arms and legs and one of Sanrio’s youngest and most popular characters. Cute and easy-going, gudetama is always sunny-side-up on EVA’s aircraft. The new livery captures the relaxed spirit of the bright yellow gudetama as he leisurely packs sunglasses, camera, hat and bacon into his bag. As he lazily brightens the length of the plane, he also decorates interiors and service items, creating a relaxing flying experience inside and out.

EVA Air launched its latest specially painted Sanrio family aircraft with a gudetama Jet Comfort Flight theme on November 24, 2016. Adding to its Hello Kitty and Sanrio-character services, EVA operates the brightly liveried gudetama Comfort Flights on regional and short-range routes within Asia.


The gudetama Jet Comfort Flight is an Airbus A321-200 configured for 184 passengers, eight in Business Class and 176 in Economy. It is EVA’s first specially painted A321. To start, flight BR196 departs Taipei’s Taoyuan International Airport at 3:20 pm (15:20) and arrives at Tokyo’s Narita International Airport at 7:20 pm (19:20). Return flight BR195 leaves Narita at 8:20 pm (20:20) and gets back to Taipei at 11:25 pm (23:25).

“We chose superstar gudetama to decorate our fleet to keep our themed flights fresh, lively and fun for passengers,” said EVA Air President Derek Chen. “Different from the sweet image of Hello Kitty, gudetama symbolizes a laid-back, relaxed style of travel.”

Onboard, flight attendants wear aprons embellished with the gudetama design and passengers use in-flight service items depicting the loveable character. Items include gudetama headrest covers, pillows, safety cards, beverage menus, disposable hand towels, tray mats, napkins, cups, meal boxes, food trays, chopstick wrappers, utensils, meals, snacks, floss picks, slippers and playing cards.


EVA’s gudetama Jet Comfort Flight aircraft joins four Hello Kitty planes on regional flights from Taiwan to Japan, Korea and Mainland China. Each with its own unique theme, the specially painted short-haul aircraft are named the EVA Hello Kitty Magic, Apple, Global and Speed Puff Jets. The airline flies two Sanrio family-themed Boeing 777-300ERs on long-haul routes. It uses the Hello Kitty Hand-in-Hand Jet to serve Paris and operates the Hello Kitty Shining Star Jet on Houston flights.

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