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Top 10 insights for effective events

Top 10 insights for effective events

You know you love them – Top 10 lists. And if you are in the MICE industry, you’re going to love this one.

A number of research activities were carried out by Sanoma and RAI Amsterdam last October during the vt wonen&design 2017 exhibition, the largest and most comprehensive home living & design consumer event in the Netherlands. In partnership with research agency Validators, 5 different techniques were used to register visitor behavior at the event. This combination of eye tracking, skin conductance sensors, interviews, an implicit association test, and a ROI analysis revealed findings that exhibitors and consumer exhibition organizers can instantly apply. The results also reconfirm that exhibitions serve as a high-quality and cost-effective media channel.

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