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Travel specialists welcome 35 African suppliers in US

Travel specialists welcome 35 African suppliers in US

South African Airways (SAA), the national flag carrier of South Africa, hosted its 8th annual Africa Showcase in North America.

The Africa Showcase is the leading travel trade event in North America featuring exclusively African products, which include regional tourism organizations, hotels, safari lodges, rail tours and other destination attractions. The 35 participating suppliers representing various tourism products from throughout Southern & East Africa provided Africa travel specialists with information on the latest trends in the region’s products and services. 

South African Airways (SAA), the national flag carrier of South Africa and Africa’s most awarded airline, hosted its 8th annual Africa Showcase in North America, September 26-30 in Fort Lauderdale, Florida and Denver, Colorado.  Top travel specialists selling Africa from the U.S. and Canada were extended a special invitation to participate in either location for an opportunity to network with an extensive portfolio of African suppliers over the course of the 2-day event in each city.  The Africa Showcase in North America is hosted by SAA and On Show Solutions, a South African-based event organizer.


“We are very proud to see the Africa Showcase getting more popular every year,” said Stroebel Bekker, Vice President of Sales in North America for South African Airways. “This event is all about educating the North American travel specialists, while introducing them to the diversity of products and destinations Africa has to offer.  Africa is on most traveler’s bucket list and this event enables those that participate to profitably grow their sales to increasingly popular destinations throughout Africa.”

“The travel specialists and suppliers enthusiastically embraced the enhanced format of this year’s Africa Showcase, which provided more opportunity for one-on-one networking,” said Jacqui Reynolds, owner of On Show Solutions.  “The Africa Showcase is an ideal opportunity for companies to forge new partnerships, linking some of the best tourism companies and products in Africa with top-producing travel specialists in North America.”

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