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Visit California brings largest delegation yet to Brand USA India Mission 2017

Visit California brings largest delegation yet to Brand USA India Mission 2017

Visit California and 12 California tourism businesses participated in the sixth annual Brand USA India Mission from September 10-15, 2017, marking the sixth successive year of attendance.

The annual mission is an opportunity for the California delegation to meet a large cross section of the Indian travel trade in addition to some select media and corporate executives. This year the visiting delegation travelled to Mumbai, Chennai and New Delhi to engage in a full day of buyer-seller meetings and VIP networking dinners, followed by a media event in Delhi. The India mission builds on existing relationships and creates new collaborations with the Indian travel industry.

The California delegation was a mix of the Golden State’s iconic destinations and attractions, including Los Angeles Tourism & Convention Board, San Francisco Travel Association, San Francisco International Airport, Universal Studios Hollywood, Visit San Jose, Lake Tahoe Visitors Authority, Warner Bros. Studio Tour Hollywood, SeaWorld San Diego, Explore Marketing LLC, Roaring Camp Railroads, Hornblower Cruises & Events, and Red and White Fleet.

Immediately after the Brand USA India Mission, select travel agents from targeted tier II and tier III cities will join the California delegation for the “Visit California India Sales Day,” now in its second year, in Gurgaon. This is one of Visit California’s initiatives to educate and network with tour operators from growing secondary Indian markets.

“India is a priority market for us, and we foresee continued growth in visitation to California in the years ahead,” said Caroline Beteta, Visit California president and CEO. “The India Mission is a great platform for us to engage with our travel trade partners share new and immersive experiences for Indian visitors like outdoor adventures, family fun activities, culinary bounty and luxury offerings.”

In 2016, 319,000 travelers visited California from India. Indian travelers stayed an average of 19.6 days on their trip spending $2,527 each, making them a valuable target market. By 2021, visitation from India is projected to reach 465,000, a growth of 45.8 percent.

There are six weekly direct non-stop flights from New Delhi to San Francisco by Air India, along with multiple other connections via the Gulf, Europe and the East. Additionally, there are more route launches expected in the near future, including another non-stop direct flight from New Delhi to Los Angeles by Air India in the later part of 2017.

Visit California offers many content-rich tools and resources in the digital space for consumers, media and travel trade in India  including a localized consumer website, online media center and travel trade portal. The California STAR app is another great tool to continually educate travel trade partners.

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