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Americans love Russia: Why U.S. tourists are traveling to Russia in record numbers?

Americans love Russia: Why U.S. tourists are traveling to Russia in record numbers?

Most visitors including American tourists don’t need visas to Russia when they travel to Russia to watch the World Cup.

With just a week to go before the start of the 21st FIFA World Cup in Russia, World Cup Fever has been breaking out all over the globe and beyond. In the shops, Nigeria’s fluorescent, lime-green shirt became the hottest item on the market when three million pre-orders caused the tops to sell out in minutes. In space, a Soyuz spacecraft delivered an official FIFA 2018 football to the International Space Station, where two cosmonauts played an impromptu game in zero gravity.


17 million booking transactions a day, has published a ranking of the top 50 countries most gripped by World Cup Fever. The ranking is based on the uplift in visitor arrivals to Russia from 4th June to 15th July, when World Cup ticket holders do not need a visa to enter the country.

The nation at the top of the list, with the greatest number of additional visitors, is the USA. It is followed, in order, by Brazil, Spain, Argentina, South Korea, Mexico, China, the UK, Germany and Egypt. This result may seem surprising because the USA has not qualified for the finals but interest in the spot has grown strongly since the 1994 World Cup when it was the host nation. Consequently, there will be nearly twice as many Americans in Russia during the World Cup as Brazilians. The reasons for the USA’s high placing also include the fact that it is the largest outbound travel market in the world and that it has a sizable Latin segment in its population.

Instead of benchmarking countries against the number of visitors that came to Russia during the equivalent period last year. On that method of analysis, Paraguay tops the list with over 52 times as many Paraguayans coming to Russia for the World Cup as visited in 2017. It is followed, in order by Peru, which last qualified for the finals in 1982, Panama, Nigeria, Tunisia, Bangladesh, Saudi Arabia, Egypt, Colombia and Morocco.


One notable absentee from the top 50 list is Belgium. The country has qualified for the World Cup but it is not showing up in either of the analyses. The collapse of Vim Airlines, last autumn, which had a sizable share of flights between Brussels and Russia so many Belgians are likely flying from neighboring countries instead.

Only four countries make the top 15 on both methods, Brazil, Egypt, Mexico and Peru so perhaps we should say they are the ones most gripped by World Cup Fever.