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Changi Airport wins Routes Asia 2017 Marketing Awards

Changi Airport wins Routes Asia 2017 Marketing Awards

Singapore’s Changi Airport was announced as the overall winner of the Routes Asia 2017 Marketing Awards at a ceremony last night (20 March) in Okinawa, Japan.

The annual Routes Asia Marketing Awards recognise excellence in airport and destination marketing. Airlines vote for the marketing services that support the successful launch of new routes or the development of existing ones, making them highly regarded in the aviation industry.

Last year Changi Airport achieved a record high of 58.7 million passengers and more than 360,000 aircraft movements, representing a 6% increase in traffic. New routes include Canberra, Wellington, Dusseldorf, Stockholm and Athens, with Addis Ababa joining Changi’s network in June 2017.

Damon Wong, general manager, airline development at Changi Airport Group said: “We constantly seek strategic partnerships and collaborations with local governments, tourism boards and even other airports to develop tourism and traffic flows between Singapore and markets around the world.

“Changi Airport has been, and will always be, committed to growing together with our family of airlines. We will continue to seek innovative ways of marketing our home, our air hub, and look forward to more exciting years ahead with our invaluable partners.”

In addition to the overall winner, the awards are judged in five categories. Changi Airport was also honoured in the ‘Over 20 Million Passengers’ category; Adelaide Airport won the ‘4 to 20 Million Passengers’ category; Sunshine Coast Airport won the ‘Under 4 Million Passengers’ category; and Philippine Department of Tourism scooped the ‘Destination’ category.

Changi Airport was also the overall winner of the World Routes 2016 Marketing Awards which recognise marketing excellence on a global scale. Winning the Asian heat of this year’s awards means that Changi will have the chance to compete at the World Routes 2017 Marketing Awards in September.

Steven Small, brand director of Routes said: “The award submissions were of exceptional quality with Changi Airport beating some stiff competition. Changi has an enviable track record of continuing growth and a strong commitment to working in partnership with the airlines.”

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