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China group develops smart digital tourism in Thailand

China group develops smart digital tourism in Thailand

The Tourism Authority of Thailand (TAT) will expand cooperation with Alibaba’s online travel business, Fliggy, which is one of China’s leading online travel service providers.

The cooperation will focus on support for smart and digital tourism in Thailand, as an official strategic partner of TAT.

Fliggy will work with the body to offer smart technological experiences at multiple facilities and tourist attractions across Thailand for the convenience of visitors – ranging from online tour guides to electronic ticketing systems. Fliggy and Ant Financial, Alibaba Group’s affiliate and operator of Alipay, are also in active discussions with various related government agencies to drive a digital transformation of Thai tourism. The holistic change would start from applications for pre-departure visas and “visas on arrival”, through to payment of post-travel digital services and the tourist tax refund via the Alipay system.

It is expected that the strong collaboration between Alibaba Group and Thai government will help attract more Chinese travellers to Thailand and increase the nation’s tourism income.