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China Hotel Opening: Ascott Raffles City Shenzhen

China Hotel Opening: Ascott Raffles City Shenzhen

The Ascott Limited (Ascott), is expanding its presence in China with the opening of its third property in Shenzhen. Located in Nanshan District, the city’s technology and industrial hub, Ascott Raffles City Shenzhen is part of CapitaLand’s owned flagship Raffles City integrated development – which also comprises a 70,000-sqm mall with more than 200 shops, and a 23-storey office tower, and is designed by world-renowned architecture firm Benoy.

Mr Tan Tze Shang, Ascott’s Managing Director for China, said: “Known as the new Silicon Valley, Shenzhen is one of the world’s top innovation hubs and home to high-tech companies from all over the world, including new-tech giants such as Huawei, ZTE and Tencent. With the addition of Ascott Raffles City Shenzhen, Ascott now has more than 900 units across five serviced residences in one of China’s most competitive cities with high demand for accommodation. Out of the five properties, three are in operation while two more will open next year. Given its strategic location connecting prominent financial centres, proximity to transportation networks and being part of an integrated development under the iconic Raffles City brand, Ascott Raffles City Shenzhen offers business executives and leisure travellers the convenience of a one-stop work, retail and recreational destination.”

He added: “China is Ascott’s fastest-growing and largest market, with more than 18,000 units in over 100 properties across 29 Chinese cities. Its increasing attractiveness for foreign investment and growing domestic business travel market has fuelled a strong demand for international-class serviced residences. The Chinese market makes up Ascott’s top customers at our properties globally with revenue surging by 35% year-on-year.”

“Besides forming strategic alliances with property developers and capital partners, we also partnered new economy leaders such as Tujia and Alibaba’s Fliggy to reach out to Chinese travellers on their platforms. We are well-positioned to cater to this burgeoning market through expanding our portfolio via management contracts, acquisitions and franchises. We are confident that Ascott will be able to achieve both targets of 20,000 units in China and 80,000 units globally well ahead of 2020.”

China attracted an investment of US$118 billion last year, and remains the world’s third most attractive destination for foreign direct investment. In 2016, more than four billion Chinese travelled within the country and 135 million travelled overseas. As one of China’s top gross domestic product-contributing cities, Shenzhen also invests more than 4% of its GDP annually in research and development[5], attracting start-ups and enterprises from innovation-driven industries.

Ascott Raffles City Shenzhen offers guests 182 apartments ranging from studios to three-bedroom apartments.

The property is close to Shenzhen-Hong Kong Modern Service Industry Cooperation Zone and Houhai Financial Headquarters.

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