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CLUBHOTEL Hong Kong: Providing Hoteliers with Local Market Advantages

CLUBHOTEL Hong Kong: Providing Hoteliers with Local Market Advantages

Hospitality Marketing Concepts (HMC), the world’s leading provider of outsourced hotel and dining lifestyle frequency programs for premium hotel organizations, is proud to announce the expansion of the CLUBHOTEL® network to Hong Kong. CLUBHOTEL is a leading global network of four- and five-star hotels, providing common benefits and recognition to a worldwide membership base.

CLUBHOTEL boasts a large variety of brands and independent properties around the world. Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Participating hotels receive room spending from direct bookings and F&B spend from their local markets while simultaneously gaining exposure to CLUBHOTEL members around the globe. To date, CLUBHOTEL generates over 350,000 room nights each year and thousands of room nights booked directly by more than 500,000 members.

For established hotels, CLUBHOTEL ensures that market presence is strengthened and not lost amongst the ever growing competition. Additionally, for new properties, CLUBHOTEL helps raise awareness on a local, regional and global scale. In Hong Kong, as it has for over 20 years around the world, CLUBHOTEL will successfully unite a growing network of hotels via a targeted database, increasing F&B revenue, and generating impressive banquet and wedding sales leads.

The CLUBHOTEL model is highly valued by partner hotels as it requires no financial expenditure. It consists of a well-balanced, turnkey program of value-based benefits for members, no-cost, unlimited member marketing for participating hotels, and a direct sales program unmatched in the industry. Created by hoteliers for hoteliers, CLUBHOTEL utilizes a strategic multi-channel mix of telemarketing, group and bulk/partnership sales opportunities and various ecommerce sales tactics to reach the SME market and to drive incremental revenue for all participating hotels.

“Asia-Pacific has proven pivotal in growing our global footprint in the past year, so the decision to expand CLUBHOTEL into Hong Kong seemed like a natural progression as we ramp up expansion opportunities in 2017,” said Octavio Gamarra, Vice President and Managing Director of Hospitality Marketing Concepts in Asia-Pacific. “We are elated to announce CLUBHOTEL to hoteliers in Hong Kong to increase their exposure both worldwide and in their local competitive markets.”

Members who travel to Hong Kong will enjoy a variety of privileges from the mobile-based program, including discounts on room rates, complimentary upgrades, early check-ins, late check-outs, discounts on dining options, health club access and more.

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