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Eagles with cameras in the skies over Vienna work for the Vienna Tourist Board

Eagles with cameras in the skies over Vienna work for the Vienna Tourist Board

Vienna Tourist Board did it. The first time in the world eagles equipped with cameras explore Austria’s Capital city. It’s one of a reason why visitor from Austria, Germany, USA, United Kingdom, Italy, Russia, Switzerland, France, China and Spain spent 7,2 million nights in Vienna Hotels in the first half of 2018. This charming capital is a favorite among visitors from around the globe and went high tech with a little help from eagles.

The Vienna Tourist Board teamed up with Red Bull media and sent eagles up into the skies to capture footage of the city from above. Now online, travel fans can watch it using VR goggles and experience the capital in 360° just as the eagles caught it on camera.

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Fritzi, Bruno, Darshan and Victor took to the skies on behalf of the Vienna Tourist Board, taking off from the top of the Danube Tower and a hot air balloon launched from the grounds of Palais Schwarzenberg. They were kitted out with 360° cameras and 16:9 format cameras on their backs. The eagles circled above the city capturing bird’s-eye views in stunning 4kresolution supported by the production company Red Bull Media House, who were brought on board to give the Vienna Tourist Board campaign wings. “The project was a world first – never before had eagles wearing 360° cameras been used to capture footage of a major city,” explained Norbert Kettner, CEO of the Vienna Tourist Board. It goes without saying that all the necessary animal welfare clearances were obtained before starting the project and none of the eagles – wearing lightweight cameras – came to any harm during filming.

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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