Germany’s only international luxury hotels show ready to commence in Frankfurt

They are sitting on packed suitcases. In less than two weeks Germany’s only luxury exhibition “loop – luxury on our planet” opens its doors for 100 international renowned hoteliers, hotel owners and providers of tourist luxury products.

From March 26th to 29th, 2017, they will meet with 100 interested buyers from the DACH markets in Frankfurt am Main. The exhibition has established itself over the past three years as the most important B2B event in the German luxury tourism market. Among this year’s suppliers are the Swiss Baur au Lac, the Gran Canarian Casa Leon, the Shangri La Hotels and Virtuoso – the network of the best luxury travel agencies worldwide.

Baur au Lac: The precise clockwork of exclusive hospitality

Switzerland is known as the origin of exclusive hospitality. The world’s highest standards were set and still maintain and enjoy international prestige to this day. One of the oldest grand hotels in Switzerland is the famous Baur au Lac.


Set in its own picturesque park, the Baur au Lac overlooks both the lake and the Alps and yet is only a few minutes’ walk from Zurich’s financial district and the world-famous Bahnhofstrasse shopping street. Discerning international guests value its attentive personal service, luxurious accommodation, sumptuous restaurants and magnificent banqueting facilities – and have done so for over 170 years. Following major renovations there are now 120 luxuriously appointed and individually decorated rooms and suites. The Baur au Lac offers the ultimate in contemporary elegance, evoking the intimate atmosphere of a private home. The elegant Restaurant Pavillon is internationally renowned for classic French dining and outstanding wines, awarded with 1 Michelin star and 18 points by Gault Millau. Guest are welcomed to indulge on the Terrasse with the own private park overlooking lake Zurich and the Swiss Alps, enjoying one of the signature cocktails such as the “Rhubarb panther” along with a light lunch or dinner.

Casa Leon: enjoy with all senses

Casa León is a tiny, family-owned hideaway on sunny Gran Canaria. As soon as you arrive at the house, you revel in the romantic ambiance to be found in the hills high above the dunes of Maspalomas. It is located 10 driving minutes from the beach and the perfect spot for all leisure opportunities Gran Canaria has to offer.

The most special aspects of Casa León:

The panorama: experience a fantastic 180° view of the sea and the mountains.

The natural cuisine: we still cook with our heart and hands – we use 100% fresh foods.

The quiet location: enjoy nature in its purest form – without the stress of everyday life.

The energy source: feel the magic of the secluded location high above the dunes of Maspalomas.

The feeling of coming home: make yourself comfortable and enjoy the sensation of being safe and sound.

The lion’s programme: daily sport and leisure activities give a boost of energy to our day-to-day life at Casa León.

Shangri La Hotels & Resorts: Legendary hospitality around the world

The Shangri-La story began in 1971 with the first deluxe hotel in Singapore.


Inspired by the legendary land featured in James Hilton’s 1933 novel, Lost Horizon, the name Shangri-La encapsulates the serenity and service for which the hotels and resorts are renowned worldwide. Today, Hong Kong-based Shangri-La Hotels & Resorts is Asia Pacific’s leading luxury hotel group. They are also regarded as one of the world’s finest hotel ownership and management companies. Owning and/or managing over 95 hotels and resorts throughout Asia Pacific, North America, the Middle East and Europe, the Shangri-La group has a room inventory of over 40,000. In addition, new hotels are under development in mainland China, Cambodia, Hong Kong, Indonesia, Malaysia, Myanmar, Saudi Arabia and Sri Lanka.

Virtuoso: Connects travelers to the world’s best travel advisors

Virtuoso is a network of the best luxury travel agencies, with more than 11,400 advisors worldwide. We represent the best of the best in travel, with a portfolio of nearly 2,000 preferred partners – top hotels, cruise lines, tour operators, and more. Our advisors use their global connections to plan the most memorable experiences for their clients, from weekend getaways to dream vacations.

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