Gerry’s Travel has selected Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, as its preferred GDS and technology solutions provider.
The long-term technology and content agreement makes Sabre the preferred GDS provider for Gerry’s Travel, one of Pakistan’s largest travel agencies. Gerry’s will also adopt Sabre’s PowerSuite solution to automate and connect front, mid and back office agency workflows, allowing for the integration of business processes and information to introduce better customer management, service delivery and reporting – driving up agency profitability.
“Going beyond its Travel Marketplace, which is an indisputably leading network of travel content, Sabre’s team here in Pakistan has worked closely with us to identify new areas where we can use technology to enhance our business operations. The introduction of Sabre’s PowerSuite is the result of this much wider strategic business consultation process that we have undergone together to find innovative new ways to boost business growth,” added Mr. Hafeez Ur Rehman, Senior Vice President of Gerry’s Travel Pakistan and UAE.
Sabre’s PowerSuite solution will also automate the travel agency’s financial management processes, providing access to real-time information – for example Accounts Receivable and Accounts Payable – to enable faster business decision making by agents.
“Pakistan has a rapidly expanding body of domestic and international travellers which marks a major opportunity for travel companies operating here today. But with this we’re also seeing the marketplace become packed with more travel options, and competition amongst travel companies is intensifying. In order to stay ahead, it’s important that the established players continue to look for new ways to evolve their business – and that’s exactly what Gerry’s is doing. We’re very excited to be a part of that evolution,” commented Todd Arthur, vice president for sales and market development for Sabre Travel Network Asia Pacific.
“Sabre has shown itself to be a company that combines the best of a global portfolio of travel content and technology solutions with a very local, and tailored, approach to doing business. There is a granular level of support in place for our agents who’ll be using the GDS day to day, which is extremely important,” commented Mr. Amin Wali Muhammad, Vice Chairman of Gerry’s Group.
Sabre’s team in Asia Pacific extends across 29 markets, serving over 20,000 travel agencies that gain access to content from over 400 airlines, 750,000 hotel properties, 50 rail carriers, 40 car rental outlets and 17 cruise lines from around the world through the Sabre Travel Marketplace.
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