Global LGBTQ Tourism Study: What is important for LGBTQ travelers?

6 years ago
by Juergen T Steinmetz
LGTBQ Study by CMI

Over 200 global study partners interviewed 40,460 respondents in 151 countries and 18.743 participants in the United States under the leadership of Community Marketing & Insights (CMI) in San Francisco.

Thomas Roth, principal of CMI shared some of the findings with eTurboNews. These findings are comprehensive and eyeopening on a number of levels.

Participants in the survey allowed participants to self-identify with a wider and more inclusive spectrum of identities within the LGBTQ community.

Among those surveyed were Gay & Bisexual Men 46%, Lesbian and Bisexual Women 46%, Gender – Exansive 8%. 33% were Millenials, 33% Generation X, and 33% were Baby Boomers.

Here are some of the concerns addressed by those responding

  • I fear there will be a roll back of recent LGBTQ equality gains in the coming year.
    76% agree, 16%neutral, 8% disagree.
  • Corporations that support LGBTQ equality are more important than ever
    85% agree, 13% neutral, 2% disagree

The report explains:

  • Companies that support LGBTQ equality will get more of my business this year
    76% agree, 22% neutral, 2% disagree

Click here to read a lot more on this eye-opening report on gaytourism.travel

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.