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#GoKerala- a Hand Crafted, All-expense Paid Holiday in God’s Own Country

#GoKerala- a Hand Crafted, All-expense Paid Holiday in God’s Own Country

India’s largest travel community and Kerala Tourism have joined hands to promote tourism in God’s Own Country through a unique marketing campaign- #GoKerala

5 lucky couples will win a 10 day, all-expense paid trip to Kerala and see a side of Kerala rarely seen.

The experiential campaign, unlike traditional marketing campaigns, is completely powered by the holiday experiences and reviews of authentic travellers across the country.

Led by HolidayIQ, #GoKerala is a content led, multiple-platform campaign with a dedicated microsite, integrated touchpoints and targeted reach.

#GoKerala is live on all social platforms and is receiving immense interest from travellers across the country looking for the perfect destination to holiday this winter season.

Speaking on the occasion, Mr. Rohit Rawal, Head of Brand Solutions, HolidayIQ said, “As India’s first and largest travel community, HolidayIQ has always been a pioneer in bringing experiential marketing to the Tourism sector. With the #GoKerala campaign, we have a unique opportunity to showcase Kerala in a fresh light, as experienced and authenticated by real travellers. We are grateful to Kerala Tourism, for showing faith in the HolidayIQ platform’s ability to lead this content-led campaign, while giving the travellers an experience of a lifetime.”

The itinerary for this holiday has been specially curated in consultation with Kerala Tourism to ensure that the experience is as memorable as it is remarkable.

Mr. P. Bala Kiran IAS – Director, Kerala Tourism & MD Kannur International Airport noted that “Kerala Tourism has always sought new and innovative marketing avenues to build Kerala as the top tourism brand and destination. Hence we are excited to partner with HolidayIQ where they have provided an innovative concept to invite real travellers with varying preferences from their vast travel community to experience the beauty and hospitality of Kerala & Kerala Tourism department.

A holiday itinerary, specially curated by Kerala Tourism and HolidayIQ, will show these travellers a Kerala beyond its backwaters & mere honeymoon destination to being a wholesome family destination – a true taste of God’s own country!”

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