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Hawaii Tourism Authority: Hawaii visitor spending up 12.3%

Hawaii Tourism Authority: Hawaii visitor spending up 12.3%

George D. Szigeti, president and CEO of the Hawaii Tourism Authority (HTA), issued the following statement regarding Hawaii’s visitor statistics in March 2017.

“Hawaii’s tourism industry capped off a superb first quarter with exceptional results in March. Visitor spending increased by 12.3 percent in March, the industry’s highest monthly increase year-over-year since December 2012. Considering that Hawaii tourism has experienced five consecutive record-breaking years for visitor spending, March was a truly remarkable month and a sign the Hawaiian Islands continues to be a favorite destination for global travelers.

“Through the first quarter, Hawaii visitor spending is ahead of last-year’s pace by 10.4 percent, or more than $412 million, for a total of nearly $4.4 billion. As a result, $511.3 million has been generated in tax revenue for the State of Hawaii, a healthy increase of $48.2 million over last year.

“The mainland U.S. continues to be our strongest market and Canada has rebounded nicely, but the resurgence of Japan is the highlight of the first quarter. Japan’s visitor spending and arrivals are up by 19.1 percent and 7.3 percent, respectively, the highest rates of growth for Hawaii’s major markets.

“The first quarter exceeded our expectations for Hawaii’s tourism industry and we are cautiously optimistic this momentum can continue in the coming months. We thank our industry partners for all they are doing to keep the Hawaii brand strong and the experience enjoyable for our visitors. Competition among global destinations to attract travelers is intense and constant. Even with the success of the first quarter results, continued collaboration among all stakeholders in support of our State’s largest industry is essential as Hawaii seeks its share of the global travel market.”

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