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Industry Veteran Ed Carey to lead strategic sales initiatives for Puerto Rico Destination Marketing Organization

Industry Veteran Ed Carey to lead strategic sales initiatives for Puerto Rico Destination Marketing Organization

Brad Dean, CEO of the newly-established Puerto Rico Destination Marketing Organization (“Corporación para la Promoción de Puerto Rico como Destino”), today announced the appointment of Ed Carey as its Chief Sales Officer, effective May 28, 2018. Carey is the most recent executive to join the new DMO’s leadership team since Dean was appointed CEO in March 2018. The new DMO will become the island’s official off-Island sales and marketing organization effective July 1, 2018.

An industry veteran with more than 25 years of hotel sales and marketing experience, Carey is an established and respected leader throughout the hospitality industry. He brings to the DMO the ability and leadership to create awareness through targeted sales campaigns in both the domestic and international meetings and conventions and leisure travel markets. As an active member of Puerto Rico’s travel and tourism industry for many years, Carey is well versed in the local business market and has an exceptional track record to generate new and return business for the Island.

As Chief Sales Officer, Carey will lead the Sales & Services team which includes both meetings/convention/incentive and leisure sales. Locally, he has achieved measurable results, specifically increased sales and occupancy rates for Island hotels and resorts, including the El Conquistador Resort and Las Casitas Village, A Waldorf Astoria Resort. There, he was able to strategically re-position the resorts and dramatically increase the properties’ operating performance, ultimately increasing bookings following the Zika crisis. During his time with the El San Juan Hotel & Casino, he successfully positioned the property as a premier destination and leader within the luxury market.

Prior to his most recent work with Puerto Rico’s hotels and resorts, Carey established successful sales and marketing strategies while working with the Boca Raton Resort & Club – A Waldorf Astoria Resort, one of America’s most iconic resort destinations, with more than $200 million in annual sales.

“Growing the meetings and convention business is an important initiative towards Puerto Rico’s economic recovery, and Ed’s proven success as a sales leader will contribute significantly to our efforts as we work to strengthen travel to the Island,” stated Dean. “We are thrilled to welcome Ed to our team.”

“I am honored to be part of this dynamic team and look forward to advancing our industry forward,” stated Carey. “Puerto Rico offers state-of-the-art meetings and convention facilities, and is ready to host extraordinary events with the spirit of hospitality and unique culture the Island has always been known for.”

Carey was honored with the Waldorf Astoria Hotels and Resorts Circle of Excellence, Director of Sales and Marketing of the Year in 2013 and 2014. He is a member of several industry associations, including: Hospitality Sales and Marketing Association International (HSMAI), Meeting Professionals International (MPI), and the Society for Incentive Travel Excellence (SITE).