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Interested in representing Queensland Tourism and Events in North America?

Interested in representing Queensland Tourism and Events in North America?

Queensland Tourism and Events is inviting qualified PR and Marketing organizations to submit their offer for the Third-Party Representation of TEQ in North America (Canada and the United States).

The agency will share in TEQ’s vision to add value to the Queensland tourism industry by promoting the Australian State as the Best Address on Earth.

A Queensland Tourism and Events representative will be required to work with key trade, airlines, media, and tourism industry partners to undertake marketing activities including, but not be limited to:

  • Trade relationships – negotiation and management of cooperative marketing campaigns with key distribution and other industry partners; training in destination awareness for wholesalers and retailers; assisting Queensland tourism providers in penetrating the market; and representation at key trade events including the Australian Tourism Exchange.
  • Consumer marketing – this includes both TEQ solus marketing activity and consumer marketing activities undertaken with third party partners.
  • Digital marketing – this includes web-based marketing to consumers, media and the travel industry.
  • Airline relationships – this includes managing joint marketing agreements with specific airline partners, ad-hoc marketing campaigns with other partners and providing advice to airlines regarding new sales and yield opportunities.
  • Media and public relations activities – this includes both trade and consumer media, and promotional activities with third-party organizations outside of the tourism industry to maximize exposure for Queensland.

Submissions must be received no later than Monday, 17 December 2018 5:00pm (PST).

Click here to download the request for offer document.










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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.