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Jamaica’s Manual on Tourism Ethics hailed by international community

Jamaica’s Manual on Tourism Ethics hailed by international community

Jamaica’s Manual on Tourism Ethics scheduled to be released at the end of the year, has been hailed as innovative and timely by the intentional tourism community. The manual forms part of the outcomes of the island wide security audit of hotels and attractions undertaken earlier this year.

“The issue of safety and security remains a critical component of any destination’s assurance to visitors. Jamaica, in its commitment to ensuring safety and security for all visitors and locals alike, reviewed security arrangements of all hotels and attractions with a view to creating a new architecture and the manual of tourism ethics will guide that,” said Minister Bartlett.

Minister Bartlett commissioned the security audit to ensure that the destination remains safe, secure and seamless for visitors and locals alike. The audit was carried out by the Tourism Product Development Company (TPDCo) with support from well-known international security expert Dr. Peter Tarlow.

Minister Bartlett highlighted the manual during his presentation yesterday as a key panellist on the World Travel Market (WTM) discussion on ‘Taking responsibility for Safety and Security’. Other panellists included German Porras, former Secretary of Tourism for Spain; John Amaratunga, Minister of Tourism Development, Wildlife and Christian Religious Affairs of Sri Lanka, Sethembiso Dlamini, COO and Acting CEO at South African Tourism; and Nikki White, Director of Destinations and Sustainability at ABTA.

The WTM is a major promotional platform for the JTB and features many Jamaican companies, creating the ideal opportunity to meet industry professionals and conduct business deals.

Minister Bartlett added that, “This will be a first of its kind manual that will help to guide security arrangements for the region. It will be a game changer in the area of safety and security in the industry.”

Whilst at WTM, Minister Bartlett will use the opportunity to increase in outbound travels from the UK, Northern Europe, Russia, Scandinavia and Nordic region to grow arrivals from these markets.

Minister Bartlett is expected to return to the island on November 8, 2019.