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Japan Tourism and hotels bring authentic Kanazawa to Milan

Japan Tourism and hotels bring authentic Kanazawa to Milan

A roadshow aimed at the trade, has been organized by the Japan National Tourist Office (JNTO) and the Kanazawa Hotel Association.

With only two stops in Europe – Milan and Paris – Kanazawa is on a mission to promote this small jewel of authentic Japan located between Tokyo and Kyoto, and equidistant both by the deluxe high-speed train Shinkannsen (2 1/2 hours) or by plane (about 1 hour).

The numerous delegations, greeted by the Consul General of Japan, consisted of representatives of 7 hotels (Kanazawa New Grand Hotel, Ana Holiday Inn Kanazawa Sky, Hotel Kanazawa, Kanazawa Kokusai Hotel, Kanazawa Tokyu Hotel, Ana Crowne Plaza Kanazawa, and Hotel Nikko Kanazawa), each with a capacity between 100 and 200 rooms, and of the city’s Convention Bureau.

The group, guided by Shoichi Shoda, President of the Tourist Association of Kanazawa, a city compared to the city of Milan, said, “Because we are very rich in history and culture, religious and kind, come and you will discover that we are your second homeland.”

A Creative City of UNESCO since 2009, Kanazawa is the capital of Ishikawa, one of the 47 Japanese prefectures, located in the center of the country (of which it represents 1% for territory and population), between mountain scenery and the coast of the Sea of Japan. The Italians who visited it in 2017 were 11,770 (increased as never before this spring), up 102% over the previous year, compared to 25 million total visitors, of which only 529,000 were foreigners.

The seminar has unveiled a culture that is not very widespread in books and the Internet, refined in modesty and rich in a 400-year history that preserves in its appearance, challenging new things at the same time with the Museum of Contemporary Art of the 21st century of Kanazawa as an example, or with its railway station, whose architecture is elected one of the most beautiful in the world.

This city is a center of ancient traditions and artistic exquisiteness; it is compact and developed around the imposing castle of the Maeda clan (the Medici of Japan). All attractions and sites are within 2 kilometers: the Kenrokuen gardens (among the 3 most famous in the country), and the Zen house in the new D.T. museum.

Suzuki (with sessions and practices together with the monks at the Daijoji temple), the districts of the geishas (rare now), the houses of the samurai, masters of the tea ceremony (an art form that “brings calm,”) are all important components of their culture. Furthermore, the artisan districts provide cultural touring of the traditions of the millenary art of lacquering, porcelain, silk weaving, and gold leaf (0.0001 mm thick, produced only in Kanazawa).

Another highlight of the destination (where Japanese sweets are said to be born), is the high-quality cuisine, like the traditional Kaga, famous for crab, shrimp, and very fresh sushi, not to mention sake.

Finally, a unique charm in Kanazawa can be found in the MICE sector, which offers rooms in 3 areas of the city, the main one around the station, with the Castle available for congresses. A building in the park welcomes 350 people for parties with a buffet and geisha dance show. Other places of genuine Japan await in the hinterland of Noto, where they say that even the land is kind. The beautiful coastal landscapes of the peninsula, the morning market of Wajimad (the largest and oldest in the country), and the baths of Kaga, are all reasons to visit this unique cultural destination whether for leisure or business.