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Kenya: Take a hard look at the country’s tourism strategy

Kenya: Take a hard look at the country’s tourism strategy

A panel of eminent tourism personalities, drawn from key players in the Kenyan private sector, have been tasked by Cabinet Secretary Najib Balala to take a hard look at the country’s tourism strategy and come up on the double with recommendations how to make changes for the better.

Mahmud Janmohammed, the CEO of Serena Hotels, is joined by Anne Murungi of Villa Rosa Kempinski, Vickie Muyanga of Carlson Rezidor, James Bor, Charles Campbell, David Kigangi, Daniel Muoki, Nana Gecaga and Mohamed Abdi with Tasmeen Damji appointed Chairperson of the Task Force. 

Coast hoteliers in particular have raised questions why recent initiatives, including incentives for charter operators to Mombasa, have not yielded better and faster results with some saying that the recovery for the Kenya coast, presently standing at nearly 20 percent over 2015, not nearly being enough to fill their beds.

Others based in Nairobi have told this correspondent that while the MICE segment has shown remarkable resilience and significant growth are challenges remaining due to the lack of a second major convention centre, something coast operators also bemoaned after no progress has been made to construct such a facility in the past.

With the new CEO of the Kenya Tourism Board taking up her office in just over two weeks time – Betty Radier was appointed a few weeks ago – will the new Task Force no doubt be working overtime to review existing marketing strategies for existing core markets but also new and emerging markets including Africa, to at the very least tweak and finetune the country’s approach if not directly recommend major new initiatives.

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