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Marketing Mauritius as affordable luxury

Marketing Mauritius as affordable luxury

Mauritius, being marketed as an affordable luxury destination, is targeting 120,000 tourists from India by 2020, up from the 86,000 in 2017.

The island nation, with strong Indian links, is on a four-city road show in India from August 30 to September 4 in Delhi, Mumbai, Chennai, and Ahmedabad, where agents, hoteliers, and attractions are interacting with travel agents and sending the message that Mauritius is a beyond a beach destination.

The sellers that this correspondent spoke with were keen to emphasize that the tourists can experience new products in many parts of the country, some of which are not to be found in many other countries.

Adventure activities are being highlighted as are the direct flights and special fares of Air Mauritius.

In the eastern part of the country in Belle Mare, a sugar cane theme emphasizes the old historical link with the crop.

Arvind Bundhun, Director of the Mauritius Tourism Promotion Authority, said that the country is a heaven of peace besides being a rich melting pot and a glamourous destination. “We excel in golf, spas, hotellerie, gastronomy, and above all a sense of hospitality,” he said.

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