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Marriott International unifies three loyalty programs

Marriott International unifies three loyalty programs

A new era is beginning for the more than 110 million members of Marriott International loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).

For the first time since Marriott acquired Starwood Hotels and Resorts in 2016, the programs now operate under one set of unified benefits and one currency spanning the entire loyalty portfolio of 29 brands and more than 6,700 participating hotels in 130 countries and territories. Members are able to seamlessly earn and redeem across the entire loyalty portfolio and achieve Elite status faster with new Elite tiers. Members can now combine their separate program accounts into one at Marriott.com or SPG.com to take advantage of everything Marriott’s loyalty programs offer worldwide.

Together, the unified programs are richer. Members now earn on average 20 percent more points per dollar spent and have their Elite status recognized consistently at every hotel as they indulge in the elevated benefits they’ve earned. Additionally, members now have the added convenience to book stays throughout the portfolio on Marriott.com, SPG.com, and the Marriott and SPG apps, or by contacting customer engagement centers.

“This is an exciting time for our loyalty members who now have endless inspiration to travel and experience the world to create memories that will last a lifetime,” said David Flueck, Senior Vice President, Global Loyalty. “We merged the incredible earning and redeeming power of Marriott Rewards with the phenomenal Elite benefits of SPG to create one of the richest travel loyalty programs with the most extraordinary global portfolio of hotels – from overwater bungalows, to mountainside ski resorts, to iconic urban landmarks.”

As a result of the unified, single-currency programs, when members combine their accounts, their points balances will also combine, ending the need to transfer points between programs.

Three loyalty programs – Marriott Rewards, SPG, and The Ritz-Carlton Rewards – unite 29 unique and iconic global brands and over 6,700 distinctive properties in 130 countries and territories around the world, providing members with endless inspiration to travel the world.