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Mega promotion “In Style, Hong Kong” comes to Kuala Lumpur

Mega promotion “In Style, Hong Kong” comes to Kuala Lumpur

The Hong Kong Trade Development Council (HKTDC) is staging the mega promotion event “In Style, Hong Kong” in the Malaysian capital Kuala Lumpur to promote Hong Kong’s advantages as an international business centre and a lifestyle trendsetter. By organising a series of events and engaging Hong Kong’s top business professionals and leading brands, the event also seeks to strengthen collaboration between Hong Kong and Malaysian businesses and to create more opportunities.

Peter Wong, HKTDC Regional Director of Southeast Asia and South Asia, said that the Kuala Lumpur event follows two successful “In Style, Hong Kong” campaigns in Jakarta in 2015 and Bangkok in 2016. “As the fourth-largest ASEAN economy, Malaysia has achieved steady economic growth over the past few years,” said Mr Wong. “The development and consumption power of Kuala Lumpur should not be underestimated. Trade between Hong Kong and Malaysia has always been frequent. In 2016, Malaysia was Hong Kong’s 10th-largest trading partner and fourth-largest among ASEAN countries. Our campaign in Kuala Lumpur focuses on promoting Hong Kong’s professional services and leading brands. Our objective is to forge wider cooperation and to generate more business opportunities for both cities.”

Key events of “In Style, Hong Kong” include a symposium, an expo and gala dinner in early November, as well as a series of citywide promotion events that is currently underway until the end of November.

Symposium to spotlight Hong Kong’s world-class professional services

The “In Style, Hong Kong” Symposium will be held on 7 November at the Mandarin Oriental Kuala Lumpur. HKTDC Chairman Vincent HS Lo and Rimsky Yuen, Secretary for Justice, the Government of Hong Kong Special Administrative Region (HKSAR), will officiate at the opening ceremony. Several Hong Kong and Malaysian business leaders and government officials will also speak at the event.

The main symposium will be chaired by Professor Royce Yuen, CEO, MaLogic, who will be joined by other speakers, including Joseph Phi, President, LF Logistics; Kevin Huang, CEO, Pixels Ltd; and Nicholas Ho, Deputy Managing Director, hpa. The speakers will examine how Hong Kong service companies can help Malaysian companies expand their business.

Five thematic sessions will follow the main symposium:

E-commerce Logistics
Hong Kong and the ASEAN countries maintain close economic ties, and the HKSAR Government is actively promoting free trade agreements between Hong Kong and ASEAN. E-commerce is becoming a major component in the region’s cross-border trade and is profoundly impacting the logistics industry and distribution networks. This thematic session will invite Don Nazwim, President, Malaysian Chamber of Commerce; Bobby Liu, Executive Director, Chow Tai Fook Jewellery Group Ltd; and James Chang, Chief Crossborder Officer, Lazada Group, to examine the impact of cross-border e-commerce on logistics.

Hong Kong is Asia’s financial innovation centre with a deep pool of talent. At this session, Dato’ Seri Cheah Cheng-hye, Chairman and co-Chief Investment Officer, Value Partners Group Ltd; Christophe Lee, founder, JP Asia Partners Ltd; James Philip Lloyd, Asia-Pacific Fintech Leader, Ernest & Young; Dato’ Gan KC, Chairman, The Malaysian Chamber of Commerce (Hong Kong & Macau); and Amran Hassan, Head of Innovation, Maybank Berhad, will discuss prospects in Fintech.

Smart City Forum
Governments around the world are pursuing smart city development, and the potential business opportunities arising from the demand cannot be ignored. This session will invite Ronald Pong, Chairman, Hong Kong Public Key Infrastructure Forum; Emil Chan, Chairman of FinTech Committee, The Smart City Consortium; Gary Yeung, Chairman, eID Committee; and Jeremy Lee, Director of CyberSecurity Solutions, APAC, Nexusguard, to examine the subject in-depth.

Innovative Design & Marketing
Products with creative branding and innovative designs can bring companies limitless business opportunities. Speakers of this forum include Viveca Chan, Chairman and CEO, WE Marketing Group; Cecilia Yau, Entertainment and Media Leader, PricewaterhouseCoopers Hong Kong; Otto Ng, Design Director, LAAB and Joel Kwong, Creative Lead – Asia Pacific, Sun Mobile Communication.

Legal Risk Management: Key to International Trade and Investment
Hong Kong’s well-established legal system and experienced legal professionals can provide legal dispute resolution services and IP protection to companies venturing into new markets. Rimsky Yuen, Secretary for Justice, the Government of HKSAR, will deliver the welcome remarks at this session. Other speakers include Denis Brock, Council Member, The Law Society of Hong Kong, and William Wong, SC, Barrister-at-law and International Arbitrator, Chairman of the Committee on Arbitration, Hong Kong Bar Association.

Expo presents innovative products from Hong Kong brands

The two-day (7-8 November) “In Style, Hong Kong” Expo will be held alongside the Symposium at the same venue. The event will feature 40 exhibitors showcasing branded home electronics, gifts and premium, fashion accessories, fine jewellery and watches, as well as eco-friendly products. The Expo will offer a prime opportunity for buyers in Malaysia and neighbouring countries to source stylish products supplied by Hong Kong companies.

Exhibiting brands include Chow Tai Fook, Chinese Arts & Crafts, ECO Concepts, HYOne, Me Too!, Prima Series, SAGA and Team Green. In addition, the exhibition will display a range of award-winning products of the Hong Kong Smart Design Awards to showcase Hong Kong’s creative and design capabilities. Some 2,000 buyers and representatives, ranging from importers, distributors, retailers, brand agents, franchisees, department stores and specialty stores, are expected to visit the Expo.

Gala Dinner promotes Malaysia-Hong Kong business networks

A gala dinner will be held after the symposium at the Shangri-La Kuala Lumpur, where 500 of Malaysia and Hong Kong’s political, business and community leaders will gather to network.

The HKTDC has invited Michelin Star chef Alvin Leung to create four dishes for the evening. There will also be a fashion parade showcasing batik fashion created by six Hong Kong fashion designers in a “Batik crossover” project. Participating designers include Melissa Bui, Dora Chu, Arthur Lam, Chloe Sung, Angus Tsui and Kev Yiu. Miss Hong Kong 2016, Crystal Fung, and artistes Jacqueline Ch’ng and Zoie Tam have been invited to be among the models in the fashion parade.

In addition, the interactive gallery “A Moment in HK” will showcase the works of noted artist and photographer Simon Yam, as well as three award-winning Hong Kong photographers: Tugo Cheng, Jimmy Ho and Kelvin Yuen.

Kuala Lumpur consumers savour Hong Kong fashion at citywide promotions

To promote the event to Malaysian consumers, the HKTDC has launched a series of citywide promotions in Kuala Lumpur, engaging 140 restaurants and retail outlets by partnering with 30 Hong Kong and Malaysian brands to offer discounts and incentives that promote Hong Kong cuisine and lifestyle.

Until the end of November, the HKTDC will spotlight Hong Kong’s design-led products, trendy fashion and culinary experience at pop-up stores, showcases and retail stores.

In October and November, Canton-i is offering signature Hong Kong-flavoured menus introduced by Hong Kong media celebrity Luk Ho-Ming. Kuala Lumpur consumers can pick up a copy of the “In Style, Hong Kong” Citywide Promotion coupon booklet at participating outlets across Kuala Lumpur to enjoy these offers from now until 30 November.

In addition, the gourmet website Openrice Malaysia has teamed up with a number of restaurants that serve Hong Kong cuisine to offer dining discounts. Popular online retailer Lazada Malaysia will also set up a portal featuring a variety of selected Hong Kong brands.

In the coming two months, In Style pop-up stores will be set up at two Cubix outlets, 11 MPH Bookstores, and five Parkson outlets featuring products from Hong Kong brands.