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Mexican Caribbean unveils new official website

Mexican Caribbean unveils new official website

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Mexican Caribbean unveils new official website

Quintana Roo Tourism Board today unveiled the first phase of official website, the new digital platform showcasing all of the Mexican Caribbean destinations and world-class offerings, further positioning Quintana Roo as one of the most sought-after tourist destinations in the world.

New website integrates each Quintana Roo destination in a colorful interface designed by Simpleview, specialists in international tourism marketing with a portfolio of more than 1,000 global clients including Australia and Dubai. The partnership reinforces the digital marketing strategy of the Mexican Caribbean and positions the destination alongside the world’s greatest destinations.

“Tourism is our principal economic driver and a major source of employment for the destination, thus our efforts require the best marketing tools to help our businesses and partners succeed,” said Quintana Roo Tourism Board director Dario Flota Ocampo. He also commented that inclusion of hotels and tourism companies on the site is complimentary.

On visitors will explore the unique attractions of each individual Mexican Caribbean destination: gastronomy, hotels, historic archaelogical sites, golf, meetings & conventions, weddings & romance, water activities, spa and more in Cancún, Isla Mujeres, Puerto Morelos, Riviera Maya, Cozumel, Playa del Carmen, Tulum, Maya Ka´an, Holbox, Bacalar, Chetumal, Mahahual and Costa Mujeres.

Andres Martinez, Quintana Roo Tourism Board marketing director and head of the tourism board’s website, social media, email marketing and digital campaigns, said the launch aims to connect and visualize each destination. “Consumers have adapted to using digital techniques in travel, making this approach key to marketing destinations. Our website outlines each destination and their vast offerings together to target the interests of every traveler and promote connections between destinations,” said Martinez. “If a guest searches for golf, the website automatically recommends all golf options in the Mexican Caribbean.”

The technology that determines the website content derives from surveys and analysis of big data on Quintana Roo social networks, allowing the tourism board to refine its marketing strategies.

Benjamin Jimenez, director of Strategic Planning for Quintana Roo Tourism Board, said that the tourism board is working to segment markets via categories grouped by emotional motivators of travel as a common denominator including: Explorer, Romantic, Wise, Party Lover, and Indulge, the latter category representing the most travelers in search of rest and relaxation.

This first phase of is available in English and Spanish; the second phase will add 16 languages to inspire more tourists and event organizers to discover the paradise of the Mexican Caribbean.

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Source: eTurboNews Syndication