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Puerto Rico’s inspiring comeback of epic proportion is already underway

Puerto Rico’s inspiring comeback of epic proportion is already underway

Brad Dean, CEO of the newly established Puerto Rico destination marketing organization (DMO) which became effective July 1, 2018, announced Discover Puerto Rico is the official name of the DMO. The announcement was made during the Destinations International Annual Convention, a gathering of more than 1,600 destination marketing professionals from across the globe, in Anaheim, CA. In his keynote session on July 13, Dean shared his vision for the Island’s rebuilding, rebirth and brand re-positioning.

Dean underscored that Puerto Rico’s inspiring comeback of epic proportion is already underway. “We believe Discover Puerto Rico is a vehicle of progress for the Island and its people, and one that will ensure that the greatest days of Puerto Rico lie before us, and not behind us. Today’s DMO’s are more than sales and marketing agencies. They are campuses of collaboration that bring about progress and nurture a sense of community. Discover Puerto Rico is poised to share one of the all-time great stories in the travel industry’s history.”

Dean unveiled an inspirational destination video featuring the people of Puerto Rico with a message for all to visit. “Today, Puerto Rico is ready, able and eager to welcome visitors back to the island,” said Dean.

Building a new and effective DMO begins with great talent. Dean’s leadership team is comprised of Ed Carey, Chief Sales Officer, Leah Chandler, Chief Marketing Officer and Alma Pedrosa, Chief Financial Officer. Beyond the leadership team, Discover Puerto Rico has recruited exceptional talent, primarily from Puerto Rico, including several marketing professionals who left the Island following the storm and have returned.

The goal and purpose of Discover Puerto Rico is to market the Island as a premier destination outside of Puerto Rico for leisure and business travelers. Immediate key priorities for the DMO include: growing the meetings and convention business, transitioning away from dual brand identities to a single brand, and elevating the brand of Puerto Rico in key global markets working in partnership with Destinations International, Brand USA and U.S. Travel Association.