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sbe launches first New York City hotel

sbe launches first New York City hotel

The Manhattan debut marks the third and latest property from The Redbury brand

sbe, the Los Angeles-based lifestyle hospitality company that develops, manages and operates hospitality venues, announced yesterday the official launch of its first New York City hotel, The Redbury New York, during its grand opening party.

Hosted by sbe’s Sam Nazarian, The Redbury Creative Director Matthew Rolston, and Union Square Hospitality’s Danny Meyer, over 1,000 attendees gathered to commemorate the debut.

Following successful openings in Hollywood, CA and South Beach, FL, the Manhattan debut marks the third and latest property from The Redbury brand, in collaboration with flagship Creative Director and world-renowned photographer and director Matthew Rolston. Since its phase one transformation in April 2016 to The Rebury New York, the hotel has undergone extensive design renovations for an immersive boutique hotel experience.

Located on 29 East 29th Street in the heart of Manhattan’s burgeoning NoMad district, The Redbury New York is just a short jaunt from the city’s best shopping, restaurants, nightclubs and attractions, including the Empire State Building, Madison Square Park, the Theatre District, and more. Setting a new benchmark for hospitality in New York City, The Redbury New York introduces an evolution of the lifestyle hotel experience with the debut of the largest Redbury property to date.

The Redbury brand launched in 2010 with its first location in Los Angeles, as a new hospitality category for sbe, led by visionary Founder and CEO Sam Nazarian. Developed by its Creative Director Matthew Rolston, its inspired design, with influences from the 1960’s era of pop music and bohemian counter-culture, includes handpicked hospitality amenities and a soulful, engaging environment that is sophisticated, yet comfortable and inviting.

Historical Significance

The hotel originally opened in 1903 as Martha Washington Hotel and was the first hotel in New York to provide housing for professional women. Although increasing numbers of women were joining the work force, residential options for single, working women at that time were extremely limited. The hotel continued to cater exclusively to women up until 1998. In 2012, the building was officially marked as a landmark site for its architectural and historical significance and is recognized today by Historic Hotels of America.

The hotel, located on 29th Street between Madison Avenue and Park Avenue South, is close to New York’s legendary center of music recording and publishing, known as ‘Tin Pan Alley,’ where the American music industry flourished during the late 19th century and early 20th century.

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