page contents
Sierra Leone Tourism joins efforts of African Tourism Board

Sierra Leone Tourism joins efforts of African Tourism Board

The African Tourism Board is pleased to announce the appointment of the Honorable Dr. Memunatu Pratt, Minister of Tourism & Culture Sierra Leone, to the African Tourism Board (ATB). He is serving as a member of the Board of Sitting Ministers and Appointed Public Officials.

New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

Sierra Leone is made up of an astonishing diversity of ethnic groups, considering the size of the country. This wide range of nationalities contributes to a growing economy. Sierra Leoneans have a unique blend of cultural traditions. They are vibrant, exuberant and expressive people and their cultural values, traditions, and belief systems are widely practiced and respected.

A variety of food, flamboyant clothing, jewelry, hand-made crafts, lively festivals, and the performing arts are expressions of this colorful society. Tourists never know what they might come across! Around the next corner, there could be a national cultural show where traditional dancers gyrate and revel to the drums and music.

The people of Sierra Leone are well known for their friendliness and hospitality and life is taken at a very relaxed pace.


Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here.  To join ATB, click here.

Travel Marketing Network
954 Lexington Ave. #1037
New York, NY 10021 USA
[email protected]

USA: (+1) 718-374-6816
Germany: (+49) 2102-1458477
UK: (+44) 20-3239-3300
Australia: (+61) 2-8005-1444
Hong Kong, China: (+852) 8120-9450
Cape Town, South Africa: (+27) 21-813-5811

Share This