The Tanzania Tourist Board (TTB) used their presence at this year’s ITB tourism trade show in Berlin to sign three five-year deals with marketing representative companies in key source markets.
It was learned that TTB will be represented in the United States by TII, short for Tourism Intelligence International, while in the United Kingdom it is African Oracle looking after the organization’s interest.
Germany’s 707 Marketing GmbH is the third of the selected companies which will now begin to help market Tanzania’s and Zanzibar’s tourism attractions, provide market intelligence, and liaise with tour and travel companies as well as the travel media. Detailed marketing plans will have to be submitted to TTB by mid-2017.
TTB’s CEO, Mdachi Devota, signed the contracts with senior executives of the marketing companies on the last day of ITB 2017.
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