The Tourism Authority of Thailand (TAT) and Singapore Airlines (SIA) today signed a Memorandum of Understanding (MOU) on Tourism Cooperation to jointly promote travel to Thailand from priority markets including Singapore, Australia, New Zealand and South Africa.
Mr. Yuthasak Supasorn, TAT Governor said, “This MOU signing ceremony marks a major new drive on tourism cooperation between TAT and strategic partners in key source tourist markets from around the world, all of which are under the objective of promoting travel to Thailand. This MOU with Singapore Airlines in particular will allow us to strategically attract more travellers from the four specific markets to enjoy the unique Thai local experiences here in Amazing Thailand.”
Effective from today until 31 March, 2019, the MOU between TAT and SIA will cover a series of joint activities including branded advertising and promotional campaigns, tactical and digital marketing, familiarisation trips, joint roadshows and product development. The joint activities are expected to help boost visitor numbers from Australia, New Zealand and South Africa and Singapore to Thailand.
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