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Thai Tourism Industry: Latest trends and product development

Thai Tourism Industry: Latest trends and product development

More than 150 participants from the private and public sectors as well as educational institutes attended a half-day seminar on 21 September for a comprehensive briefing on the latest trends and product developments set to impact the Thai tourism industry in the years ahead.

Organised by the Tourism Authority of Thailand’s (TAT) Tourism Marketing Development Centre in collaboration with the Thailand Research Fund, the seminar focussed on the topic “Tomorrow’s Tourism: The Future is Now”.

In his opening remarks, Mr. Chattan Kunjara Na Ayudhya (in photo, centre), TAT Deputy Governor for Tourism Policy and Planning, said the seminar was intended to boost capacity building for tourism industry personnel and help them sharpen their studies and strategies in line with the times.

He said, “The objective is to make all sectors aware of the importance of the tourism directions and future trends. This will help the entire industry raise the quality of work being done at all levels to make Thailand a major destination in line with the Thailand 4.0 development strategy.”

Mr. Chattan said TAT was making every effort to share useful information and knowledge to upgrade industry standards, build a strong tourism academic network, and spark creativity. He also thanked the Thailand Research Fund for supporting the seminar.










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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.