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Tourism Macao launches International Digital Awareness Campaign

Tourism Macao launches International Digital Awareness Campaign

Culture Trip shows potential visitors what is unique and special about a place like Macao.

Culture Trip, the fast-growing global startup has announced a partnership with Tourism Macao to promote Macau’s varied visitor offer through an international digital awareness campaign. As part of the campaign, Culture Trip will tell the story of Macau’s fascinating heritage and culture through original videos, photo essays and articles across both the Culture Trip website and app. The partnership will also showcase the best places to discover and try local specialities. Tourism Macao is the latest destination partner to work with Culture Trip, leveraging the online guide’s compelling content to reach a culturally curious audience.

Culture Trip uses creativity and technology to inspire and enable people to explore culture around the world. The company’s vision is to bring the world to everyone and in doing so bring us all closer together. Attracting 18 million monthly unique visitors to its website every month, it also has a social media following of more than 7 million. Its video content has generated nearly 2 billion views and its app has been downloaded 1.3 million times.

“We’re delighted to be working with Tourism Macao to showcase Macau’s eclectic visitor offer as only Culture Trip can, with our original multimedia content providing an insight into the territory’s colourful culture and highlighting great local places to try Portuguese egg tarts or African Chicken,” said Dick Soule, Chief Revenue Officer at Culture Trip. “Culture Trip is all about sharing what is unique and special about a place; this partnership is a great example of how we can really help a destination to tell their authentic story to potential visitors, through the Culture Trip lens.”

For a look at the creative content produced by Culture Trip, please visit the site.

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