page contents
Travel Agents Association of India and Air India meeting a great success

Travel Agents Association of India and Air India meeting a great success

In a recent meeting between Air India and the Travel Agents Association of India (TAAI), India’s national airline agreed to TAAI’s proposal to compensate all IATA agencies regardless of their size.

The President of TAAI, Sunil Kumar R. issued the following statement:

“We are happy that Air India agreed to the proposal from TAAI, after our recent meeting, that they must remunerate ALL IATA agencies irrespective of their size, for the sale of all domestic and international passages.

“Our emphasis was to connect Air India with more IATA agencies in India and have them ticket directly.  What’s the point that our national carrier is not actively sold directly by a large percentage of IATA agencies in India?

“Currently, most agencies are compelled to pick up tickets from an intermediary and not an airline, and the current initiative by Air India will be of great significance to change this trend.

“This decision by Air India is reflective of the national airline’s prominence in India, which is so important for every airline in its own country.

“The additional 2 percent to every IATA agency without any target is an excellent move to offer Air India, the ‘market leadership’ in India. In most countries of the world, the national carrier has a huge prominence, and there’s great loyalty exhibited from the travel agencies and passengers.

“This move can be a game-changer and offer to Air India an opportunity to win over the market. We appreciate and acknowledge this initiative from Air India and thank them to have considered this proposal from TAAI.

“TAAI is delighted to be doing this for our members and for Air India.”

Share This