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TUI India recreates itself from tour operator to digital provider

TUI India recreates itself from tour operator to digital provider

TUI India launched its classical tour operating business in India in 2005. The business has now been realigned to reflect India’s rapidly expanding internet usage and significant growth of online travel bookings. In 2017 alone, revenue in the online travel booking market in India climbed by more than 30 per cent year-on-year to 22.5 billion dollars. With its growing affluence, India is one of the growth markets identified by the TUI Group.

TUI Group is expanding its online business in India. As part of the “TUI 2022” program and to gain market share in the country’s significant growth of online travel bookings, the Group’s subsidiary TUI India has been transformed to a digital provider exclusively focusing on the online business. The change is also underpinned by the appointment of Krishan Singh as CEO of TUI India. Krishan joins TUI India from where he served as Senior Vice President. He has over 20 years of experience in the travel sector with strong focus on online travel.

Alexander Linden, Director Future Markets, TUI Group: “India is one of our future markets to deliver additional growth for the TUI Group. Realigning the local business with a strong digital focus under our TUI brand offers enormous opportunities. I am happy to have Krishan and his team onboard, they will ensure business expansion and deliver future growth.”

Krishan Singh, CEO of TUI India: “I am delighted to be part of the Future Markets team at TUI Group. By focusing on the online business, we will participate in the strong growth in the Indian market and contribute towards delivering the ambitious goals set out in TUI 2022.”

With its “TUI 2022” strategy program, the Group is driving the digitalization of its business further ahead. Expanding the TUI brand globally, TUI Group is tapping into new source markets such as China, Brazil and India. In these countries, TUI will achieve a fully digital market entry based on a standardized, globally scalable and uniform software architecture. Through the underlying cutting-edge IT infrastructure, the website allows Indian consumers to combine flight and hotel offerings within seconds.

By 2022, TUI Group aims to win additional turnover of one billion and one million additional customers from these future markets.