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World Bridge Tourism: ETOA conference focuses on attracting Chinese tourists

World Bridge Tourism: ETOA conference focuses on attracting Chinese tourists

The Chinese outbound market has been booming so government tourist offices around the world are becoming increasingly keen to attract Chinese visitors and their yuan.

On Thursday 2nd November, at the Mermaid Theatre, The European Travel Commission (ETC) and ETOA, the European tourism association, will be holding an EU-funded conference, under the banner World Bridge Tourism, focussing on improving the service to Chinese travelers and new innovations to attract Chinese tourists to Europe.

At the event, new data and research will be revealed about the value and growth of Chinese tourism.

Expert speakers will include:

· Charles Bonaparte, Chairman, European Federation of Napoleonic Cities

· Mr. Antonio Cenini, European Commission, DG Growth

· Ms. Concetta Caravello, Head of External Relations, Select Holding

· Dr. Minjuan Deng-Westphal, Head of Research, China Outbound Tourism Research Institute (COTRI)

· Philip Dodd, CEO, Made in China

· Tom Jenkins, CEO, ETOA

· Olivier Jager, CEO, Forward Keys

· Tony Ong, VP and GM, Overseas Business, Hua Yuan International Travel

· Mikko Turtiainen, VP, Global Sales, Finnair

· Jean-Marie Wodon, CEO, Zapptax

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