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Zambia Liaison Officer to UNWTO brings experience to African Tourism Board

Zambia Liaison Officer to UNWTO brings experience to African Tourism Board

Dr. Ngwira Mabvuto Percy, First Secretary of Tourism and Zambia’s Liaison Officer to the UNWTO, sits on the African Tourism Board (ATB), serving as a member of the Steering Committee.

New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

Dr. Ngwira Mabvuto Percy is a seasoned public servant, diplomat, highly qualified and experienced tourism professional. He has more than 15 years of work experience in the tourism field and more than 5 years’ in diplomatic and international relations. His professional experience and career development are both at local and international level.

In his professional and career life over the years, Dr. Ngwira has been a Professional Tourism Practitioner, a Diplomat, a Consultant, Lecturer and Key Advisor to Tourism Ministers, and other Senior Government Officials on tourism issues, international relations, diplomacy and UNWTO matters. An academician with published scholarly works to his name Dr. Ngwira holds a PhD in Tourism Management (Spain), a MA in Diplomatic Studies (United Kingdom), MSc. in International Rural Development with specialization in Tourism Management (United Kingdom), BA in Hotel, Tourism and Catering Management (Hong Kong SAR, China) and a Diploma In Hotel and Tourism Management (Zambia).

As a public servant and diplomat, Dr. Ngwira’s vision is to advocate for the development and implementation of policies aimed at fostering sustainable development that contributes to the overall social-economic emancipation at local and international levels in Zambia and other parts of the world.

Being a tourism professional Dr Ngwira believes that tourism is an important driver of socioeconomic growth and development, with significant impact on poverty alleviation, revenue generation, job creation, investment, infrastructure development, and the promotion of social cohesion. That tourism has the power to stimulate and make a meaningful contribution to the overall development in the world.

Currently, Dr. Ngwira is based at the Zambian Embassy in Paris, France, serving as First Secretary in charge of Tourism and as Zambia’s Liaison officer to the UNWTO.


Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here.  To join ATB, click here.