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Brits – a nation of Boomerang Buyers

Brits – a nation of Boomerang Buyers

New research from Pass My Parcel reveals the lengths we go to, to look our very best. The trend of ‘Boomerang Buying’ – buying and returning several outfits – reflects our increasing move to online shopping as we return more than half of the clothes we buy online.


One in five (20%) sneaky shoppers admit to wearing clothes with the label in, only to return them the next day. 18 – 25 year olds are the biggest culprits whereas those in East Anglia are the most honest with 88% of respondents claiming to have never cheated the system.

Other key results investigating the UK’s shopping behavior found:

• The most popular ‘wear once and return’ occasions include: weddings (35%), Christmas parties (15%) and job interviews (11%)

• Of those who admit wearing an item of clothing once before retuning it, two fifths (40%) confess to having done it more than five times in the last year

• 38% of people think that it is okay or mostly okay to buy clothes and then return them the next day with men being slightly more lenient

Some outfits don’t even make it to the ball – with people buying an average of four items of clothes online which only gathers dust in our wardrobes, being passed on to a friend or charity a year later.

The festive season is the ultimate opportunity for Boomerang Buyers to exhibit their scandalous behavior when an estimated £740 million will be spend on new work Christmas party clobber. The survey by Pass My Parcel found:

• On average, we spend £65.58 and 1.5 hours shopping for our perfect outfit

• One third (36%) will buy a new outfit for their office Christmas party and of those, two fifths (38%) will buy three or more outfits

• Two thirds of us (67%) admit to returning worn clothes after our Christmas parties

• Almost one in five (18%) of us admit to investing in a new outfit to impress an office crush, whilst almost an equal amount (18%) hope a fresh look might help them get a promotion

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