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New destination ready to promote itself at IBTM World in Barcelona

New destination ready to promote itself at IBTM World in Barcelona

Under the slogan ‘Reinventing is in our nature’, the new BLCB, the Belgian Limburg Convention Bureau, is promoting the meeting industry in Belgian Limburg.

The BLCB also advises on meeting rooms, hotels and knowledge centers – all tailored to the wishes of meeting, incentive and conference organizers. Free of charge and independent; this is also part of the legendary Limburg hospitality!


The BLCB will be promoting Belgian Limburg for the first time at IBTM World, the leading global event for the meetings, incentives, conferences, events and business travel industry, held in Barcelona. There is already a lot of clear interest in the ‘surprisingly innovative’ destination.

‘In recent years, substantial investments have been made in unique meeting and event locations in Belgian Limburg. Our region also places a strong focus on future-oriented knowledge sectors. In other words, we have plenty of reasons to really start promoting business tourism in the region, and to do this from a single, collective platform. This initiative combined with other benefits for tourists, such as the beautiful scenery, nature and hospitality will really help Belgian Limburg stand out in the national and international market as an area that offers hospitality, joie de vivre and … as being a surprisingly innovative destination for business tourists,’ according to Igor Philtjens, President of Tourism Limburg.

Thanks to the BLCB, meeting and conference organizers now have one unique and professional point of contact for booking all the facilities they need in Belgian Limburg.

Surprisingly innovative

Belgian Limburg is surprisingly innovative. Nine knowledge centers all work to spearhead the economic development in the region. Incubators, campuses, meeting facilities, networks and educational programs have been expanded to accommodate these future-oriented sectors. The start-ups, experts and specialists that have come together in these knowledge centers offer a unique added value for every event. These centers focus on clean technology and the circular economy, creative and innovative business, technology, energy, health & care, the cycling economy, agro-innovation, IT, and propulsion technologies in the automotive sector.

Advantageous location

Finally, Belgian Limburg borders on the Netherlands, Germany and the Liège region. Situated in the heart of the Euregion, this makes it the ideal location, far from the traffic jams around Antwerp and Brussels. But mostly, it is a region that has shaped the various surrounding cultural influences, making it a very unique, pleasant destination with a multi-cultural feel.

IBTM World

The BLCB will be represented at the Visit Flanders stand (number G70) at IBTM World in Barcelona, from 29 November to 1 December 2016. Tamara Weide, Meeting Industry Consultant for Limburg will be happy to help anyone looking for a new destination where innovation, hospitality and nature take priority by providing further information on the possibilities for meetings and incentives.

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