Dusit International has signed a management agreement with Phuket-based property developer Layana Development Co., Ltd. to operate the dusitD2 Phuket Aria hotel in Surin Beach.
Located on the west coast of Phuket between Bang Tao and Kamala Beaches, and just 30 minutes by car from Phuket International Airport, Surin Beach is dubbed ‘Millionaire’s Row’ due to its cluster of high-end resorts and residences which regularly play host to A-list celebrities. Key to the area’s appeal are its long sandy beach, crystal clear waters, diverse range of stylish bars and restaurants, and serene village atmosphere.
The project is being designed by Hong Kong and Thailand based architecture company Original Vision and is currently in the initial design stages.
In line with dusitD2 branding, the eight-storey hotel is slated to open in 2020 and will have a modern and sleek design with beige tones accented by vibrant artworks and warm colours. A rooftop infinity pool and terrace will offer views of the Andaman Sea, while an adjoining all-day-dining restaurant will serve international and Thai favourites in a lively rooftop setting. Rooms will be set around a leafy courtyard garden, adding to the hotel’s exotic appeal.
The project is located just 15 minutes by car from Dusit International’s renowned five-star Dusit Thani Laguna Phuket hotel, which recently celebrated its 29th anniversary.
Speaking at the signing ceremony for the new project, held on November 18 at Dusit Thani Laguna Phuket, Dusit International’s Group Chief Executive Officer, Suphajee Suthumpun, said the company was delighted to be partnering with Layana Development Co., Ltd. for the project.
“Surin Beach is a wonderful destination and the hip, young, design-conscious crowd it attracts is the ideal market for our distinctively modern hotel brand,” she said. “We look forward to working with Layana Development to create a hotel experience that not only delights in terms of contemporary design and gracious service, but which also meets the needs of today’s hyper-connected travellers.”
Ms Edamel Chua Boon Chin, co-owner of Layana Development Co., Ltd., said, “We are thrilled to be partnering with a hospitality company as experienced as Dusit International and we are confident that, with their expertise, the dusitD2 brand in Surin Beach will be a huge success and will also pave the way for more exciting developments to come.”
Dusit International currently operates five hotels under the dusitD2 brand across Thailand, China, Kenya and USA. A further 13 dusitD2 properties are in the pipeline and are scheduled to open in Bhutan, Mongolia, Myanmar, Oman, the Philippines, Qatar, and the UAE. Other brands in Dusit International’s distinctive international portfolio include Dusit Thani, Dusit Princess and Dusit Devarana.
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