In the course of its 11-year history, Fiturtech has become the meeting point at FITUR for the most forward-looking tourism professionals. The section, organized in collaboration with the Instituo Tecnológico Hotelero -ITH- will again fill the agenda of tourism professionals at the upcoming staging of this major international event, which is due to be held at IFEMA from 17 to 21 January at Feria de Madrid.
During the three days on which FITUR opens its doors exclusively for professionals – 17, 18 and 19 January – the FiturtechY space, located in Hall 10, will provide an opportunity to reflect, debate and learn about the innovations that are transforming the industry as well as those that are making strong headway and promise to change the way we conceive tourism.
By staging four simultaneous forums specializing in the fields of enterprise, destination management, sustainability and future trends, the Hotel Technology Institute is proposing a journey through a tourist’s dreams.
From the original stimulus that drives each tourist to travel to the expectations born of the idea of discovering a new destination, culminating in the construction of the trip itself, technology is guiding each step of this journey, allowing tourism companies and destinations to build a special and unique brand image that responds to each individual’s dreams.
Trips, like dreams, become unique and personal because that is the tourist’s expectation, and technology places within the reach of tourism companies and destinations the opportunity to know tourists as individuals, to adapt to their particular imaginings and expectations even before they dream of travelling. Ultimately, it is the unequalled opportunity to induce a dream.
• Business, Sustainability, Future and Destination
In this context, the four FiturtechY specialized forums will feature a perspective on the industry’s present and future, where the differentiation and specialization facilitated by the use of technology gives us information on tourists to an unimaginable extent. This leads to adapting products, destinations or businesses to tourists’ unique expectations.
#techYbusiness: this forum will discuss the impact of new technological developments on the different tourism businesses, giving center stage to topics such as the application of the Internet of Things (IoT), chatbots, Artificial Intelligence (AI), virtual assistants, etc.
#techYsustainability: will focus on the evolving concept of sustainability, reality and its application status in the industry as well as the need to evolve towards a tourism model that, while profitable, will not endanger the medium in which it takes place. In this quest, it takes as its reference the models, goals and sustainable development indicators promoted in recent years.
#techYfuture: will transport attendees to a new reality that is already being forged today and should not be overlooked: the development of blockchains, the coexistence of humans and machines, which are increasingly close to developing self-awareness; and the future, almost present, of virtual and space transport.
#techYdestination: will bring professionals into an environment in which architecture, means of transport and city life revolve around the expectations and needs of different tourist profiles who coexist in the same space, culturally and strategically enriching the prospects of local development and repositioning.
• techYhotel, the projection of a dream
As well as the opportunity of learning about and reflecting on the industry’s future, led by outstanding professionals from companies that are currently the spearhead of innovation in tourism, visitors to FiturtechY will be able to experiment in the techYhotel space with a suite of technological solutions for knowing your customers, connecting with them and personalizing their experience in a setting that is arranged differently for each guest, thus adapting to each profile at any given moment.
techYhotel thus places at the heart of the 2,000 m2 of FiturtechY a space in which it will be possible to learn about and interact with the latest innovations in hotel fit-outs. A whole set of intelligent management systems integrating the tools that will enable a hotel to optimize internal processes and improve and personalize the customer’s experience. Interactive screens, lighting that adapts to the guest’s mood… a setting, in essence, that is almost alive, offering guests information and the ability to interact with the spaces at every moment of their stay.
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