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Open to the New Shades concept: Thai tourism for French visitors

The Tourism Authority of Thailand (TAT) has introduced its new tourism marketing concept, Open to the New Shades”, to the French market alongside the presentation of Thai tastes at a press conference held on 14 December at Le Cordon Bleu Paris.

The “Open to the New Shades” concept will reflect TAT’s three new marketing directions for 2018, including new markets, new segmentations and new products. It will be customised to accommodate every single target segment and market; such as, Luxury, Weddings and Honeymooners, Lady Travellers, Families and Gen Y.

Mr. Tanes said, “The Kingdom is rich with a plethora of tourism products that reflects the “Open to the New Shades of Thailand” concept; such as, Gastronomy, Nature/Beach, Arts and Craft, Culture, and Way of Life.

“TAT in cooperation with Le Cordon Bleu Paris highlights the world’s famous Thai gastronomy to the delight of the French members of the media, to ensure the French market better understands the new marketing concept.”

As well as a range of Thai dishes, snacks and beverages, the popular Som Tam Papaya Salad (ranked sixth in CNN Travel World’s 50 Best Foods list) also delighted guests with its spicy, salty, sour and sweet taste. Guests also had the chance to learn how to mix their own Som Tam, personally instructed by Chef Fabrice Danniel, Assistant Culinary Arts Director and Head of the Le Cordon Bleu Pastry Department.

As well as the French market, all TAT overseas offices are currently working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments.

France is the fourth largest European market for Thailand. From January to October, this year, a total of 600,000 French visitors have visited Thailand.