Destination Trinidad and Tobago launched its 2017 marketing campaign, Lime365 on February 7, 2017 with all the pomp and flair of a Trinidad and Tobago-styled cocktail party.
Lime365 was designed to highlight and promote the destination’s active annual event calendar. In Trinidad and Tobago’s local parlance, to lime (verb) is to “hang out or socialize” and a lime (noun) is a social event. Lime365 boasts that there is something to do every day in Trinidad and Tobago. Already known as home to the greatest street party on earth – Carnival, Trinidad and Tobago’s rich multicultural heritage has resulted in activities and celebrations throughout the year. Some of these include Divali – the Hindu Festival of Lights, Christmas – a true Trini Christmas is a must-have experience, Tobago Jazz Festival, Tobago Heritage Festival, Tobago Blue Food Festival, Tobago Goat Race, and several sporting events including cycling, game fishing, sailing regattas, golf tournaments and much more.
A key component of the LIME 365 campaign is the GoTrinBago travel app, which forms part of destination Trinidad and Tobago’s digital marketing strategy. A free, bilingual and interactive destination mobile application, the app is the ultimate guide to discovering Trinidad and Tobago. It is currently available in both the Google Play Store and on the Apple Store. The Go TrinBago travel app is 100% offline and allows users to develop a personal itinerary, search for, and find a room, a tour, or a taxi at their fingertips.
Other notable features include:
– The ability for users to review local places of interest
– Rate their experiences and read other user reviews
– Recommend “new” places to those who share similar interests
– Capture and posts photographs.
In the coming months, the Go TrinBago travel app will be able to tap into the area of online sales; with the ability to book tours and accommodation from the touch of a button on your phone. At the click of a button, you can find something to do and somewhere to go every day of the year in Trinidad and Tobago. Our local, regional and international tourists who want adventure, shopping, beach resorts, meeting facilities and a “good lime” can easily do so 365 days in sweet T&T.
Home to the largest Carnival celebration in the Caribbean, Trinidad & Tobago is the southernmost Caribbean nation located seven miles east off the Venezuelan coast. Ranked the happiest nation in the Caribbean by the United Nations’ World Happiness Report, in 2013 and 2015, the destination’s distinct and harmonious blend of cultures, eclectic cuisine and environmental treasures continue to attract travelers of all ages to its shores. Birthplace of the limbo and the world famous steelpan, the only acoustic instrument invented in the 20th century, as well as a diverse mix of monthly festivals and events, it’s little wonder that Trinidad is known as the ‘cultural capital of the Caribbean.’ Sister island Tobago offers a quintessential Caribbean vibe with secluded beaches, quaint villages, private villas and award-winning eco attractions. Tobago is home to the largest brain coral in the Western Hemisphere and the oldest protected reserve in the Western hemisphere, The Main Ridge Rainforest. Come and explore Trinidad and Tobago – the true Caribbean!
For more information on Trinidad & Tobago, visit goTrinidadandTobago.com or visittobago.gov.tt
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PHOTO: Tourism Minister Shamfa Cudjoe uses the GoTrinBago app during the official launch ceremony on Tuesday, February 7, 2017.
