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Uniglobe Travel launches revitalized brand

Uniglobe Travel launches revitalized brand

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Uniglobe Travel launches revitalized brand

Uniglobe Travel International is launching a new brand
presence, an evolution of the brand created almost 40 years ago that has become
synonymous with corporate travel. This new brand identity and design package
reflects Uniglobe’s new mission – to drive clients’ success through better
travel.

“At Uniglobe, our vision is to be the unrivaled travel
partner of choice for small and medium businesses,” says U. Gary Charlwood,
Founder, Chairman & Chief Executive Officer of Uniglobe Travel
International. “Our new brand reflects our continued commitment to innovation
while providing our clients with an elevated service experience that puts them
first. To succeed in today’s travel industry, it’s all about being engaged,
knowledgeable, creative problem-solvers, with the ability to see possibilities
and solutions others can’t. Now, we are taking the brand to another level with
a focused client-centric strategy, all about providing travel solutions that
help businesses grow.”

Uniglobe’s worldwide network, represented in 60 countries,
gives clients the benefit of accessing content and technology they wouldn’t get
from an independent agency, combined with hands-on support from local agency
owners who really care about their clients. Uniglobe’s local owners are
personally invested in ensuring that they provide seamless travel experiences
while effectively managing a travel budget. That approach is encapsulated in the
new brand motto – Travel Well.

“Our new brand identity is sophisticated and professional
but still pays tribute to the core values that the company was built on –
flexibility, reliability and dependability,” says Martin Charlwood, President
& Chief Operating Officer for Uniglobe Travel International. “As we worked
on this renewed strategic direction over the last year, it was important it
speaks to the passion our agency owners have for understanding what their
clients need and their dedication to helping them succeed, whether they are
taking a routine trip to a meeting or organizing a conference on another
continent.”

The new
brand is the result of a broad, year-long strategic review. The process started
with internal and external focus groups and research, guided by strategy firm
RedShift Collective to help enunciate the brand’s well-established character
and place within the industry. Following this, Uniglobe brought in
branding agency Carter Hales, which sought to bring the brand firmly into the
future while retaining the iconic teal that has so long been associated with
Uniglobe.

Over the coming months, the world will know the essence of
Uniglobe in a way never expressed before. Its agency owners’ innate desire to
help their clients improve and grow their business will come across in every
location; on every phone call; in all materials; and how client relationships
are nurtured everyday.

About Uniglobe Travel www.uniglobe.com

With a
global network of local travel agencies across more than 60 countries, Uniglobe
Travel leverages current technologies and preferred pricing to deliver
leading edge travel management services with a local, customer-centric
approach. With a focus on small and medium business travel as well as leisure,
our goal is to drive success through better travel.

Uniglobe Travel was founded in 1981 by U. Gary Charlwood, CEO, and is headquartered in Vancouver, B.C., Canada. It generates annual system-wide sales of circa $5 billion.

Uniglobe Travel launches revitalized brand

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Source: eTurboNews Syndication

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