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W Hotels swims up to Portugal’s famed sun-kissed coast

W Hotels swims up to Portugal’s famed sun-kissed coast

Slated to open in 2018, W Algarve to redefine the hotel scene in Portugal’s seaside playground

W Hotels Worldwide, now part of Marriott International, today announced it will open W Algarve in 2018 on Portugal’s stunning sun-kissed Algarve coast.

Developed in partnership with Nozul Algarve, S.A., the vibrant oceanfront oasis will overlook the breathtaking coastline and the beckoning waters of the Atlantic Ocean.

The debut will mark the third W Escape in the Europe, a newly created portfolio of W Hotels located in ski, sand and entertainment destinations around the world, that make the traditional ‘resort’ a last resort.

“This beachfront paradise is the perfect backdrop for the W brand’s tone-setting design, signature cocktail culture and dynamic spirit,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “Located on one of the most stunning stretches of coastline in the world, W Algarve will embody everything a W Escape should be – breathtaking and bold with a healthy dose of revelry.”

Located on a 250,000 square meters of beachfront on the central Algarve coastline, W Algarve is an escape for extraordinary experiences which is set to ignite the local scene with its electrifying style, innovative design, and full calendar of exclusive W Happenings, showcasing what’s new / next in fashion, music and design.

“We are delighted to be working with our long-standing partners, Nozul Algarve, S.A., to bring the iconic W brand to Portugal,” said Even Frydenberg, Chief Operations & Franchise Support Officer, Europe, Marriott International.

“The debut of W Algarve will further position the region as one of the world’s premiere destinations for high-end global travelers, while marking a significant milestone for W Hotels Worldwide in the global expansion of the brand.”

“We are proud to extend our presence in Europe with the opening of W Algarve Hotel & Residences,” said Mr Ali Jaidah, Chairman of Nozul Algarve S.A.  “The perfect place for those who enjoy the sun and the sea, Portugal is a blessed destination with a wonderful coastline that is bathed in sunshine all year round. W Algarve will become the new destination within the Algarve and will also bring exciting new employment opportunities to the local area. We believe in the future of Portugal and decided to invest in our second W Hotel after W Doha. As part of our overall strategy, our vision is to invest in high quality assets and we are confident that the W Brand is the perfect fit for this iconic property.”

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