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Zimbabwe Tourism Minister now on African Tourism Board

Zimbabwe Tourism Minister now on African Tourism Board

The African Tourism Board is pleased to announce the appointment of the Hon. Priscah Mupfumira, the current Minister of Tourism and Hospitality for Zimbabwe, to the African Tourism Board (ATB). She will serve on the Board of Sitting Ministers and Appointed Public Officials.

New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

The main function of the Hon. Priscah Mupfumira’s ministry is to promote tourism and come up with policies to this effect.

The Zimbabwe Tourism Authority is mandated to market Zimbabwe and falls under the Ministry of Tourism. It has its headquarters in the main business district of the capital city of Zimbabwe, Harare.


Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here.  To join ATB, click here.

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