Tourist guides face several challenges in an environment of constant changes, delivering quality services, being competitive, and contributing to sustaining the momentum of tourism in the region and country.
In order to enhance the quality of the guide service and tourist support and give this activity a better positioning in the tourism value chain, the Morocco Ministry of Tourism has launched a regulatory overhaul of the site occupation that mandates tracking ongoing training for all licensed guides.
Moroccan Law No. 05-12 and its implementing decree regulates the profession of tourist guides, and states that the renewal of working documents of tourist guides is subject to, among other things, monitoring.
To complete the initial training, and to be part of a continuous improvement dynamic and be in tune with international standards in the field, it is necessary that tourist guides get further training in order to update their knowledge and skills and on an annual basis.
Training sessions such as “Guide of Cities and Tourist Circuits” and “Guides Natural Spaces,” ensure guides overcome shortcomings, which all professionals recognize as crucial to the character of the tourist guide.
To this end, the Morocco Ministry of Tourism, organized for the year, in collaboration with the Regional Associations of Tourist Guides, continuing education sessions for tourist guides, which started in October.
For city guides and tours, training focused on “the methodology and techniques of oral heritage mediation.” The challenge was to put the human relationship at the heart of business by fostering a strong sense of hospitality and life skills, interpersonal skills, and openness, with a base of the general culture and a more positive idea service.
As for guides of natural areas, training focused on “first aid.” The aim was to remind guides of the techniques of first aid and emergency care, and spread within the profession a culture of prevention that can contribute to avoiding possible casualties, accidents, or major disasters, thanks to the knowledge of first aid and providing assistance to victims. This accelerated training course, lasting two days, was supervised by recognized trainers and sanctioned by a training certificate.
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